The Bleaching Economy

The Bleaching Economy

White really isn't the best. So with the recent uproar around Nivea's campaign in Ghana we're addressing 'natural fairness' and the bleaching industry in African countries. How far will people go in order to achieve a western ideal, and are international companies simply profiting from a booming industry? Follow us on twitter: @african_ish Email questions, comments and feedback to:

Duration: 1 hr 10 min

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