Kristin Carpenter & Verde Brand Communications
103: How SaaS Apps Organize for Growth (and What We ALL Can Learn), with Nate Pearson
On today’s episode, we dive into the world of software as a service (SaaS) with the co-founder of one of my personal favorite apps and podcasts: TrainerRoad. Digital businesses may have an edge over analog when it comes to data access and agility, but what this discussion demonstrates is that there are SO many other lessons and crossovers that ALL businesses can learn from the tech culture. My guest, Nate Pearson, is incredibly generous and forthcoming in sharing the ins and outs of his company’s weekly meeting, data interpretations and strategies, and the evolution of brand partnerships. We talk about bringing your personality into your brand, digital ads, team dynamics and how every brand should always be aiming to be 10 times better than their competition.
Duration: 49 min