Drift

How to Create & Own a Category with Optimizely

How to Create & Own a Category with Optimizely

In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.

Duration: 35 min

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