Immediate Media

How bike launches work

How bike launches work

Bike launch season should be well under way, with brands showcasing their latest models to a select group of cycling media. While they may look like a bit of a jolly for the lucky few, there’s serious business going on behind the scenes. With hundreds of launches between them, our technical editors Warren and Tom have seen it all – from the great to the terrible. Rob Spedding asks the questions you all want to know – how do bike launches work?  See for privacy and opt-out information.

Duration: 34 min

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